IMAGE. Trolling for fish is when you drag your line slowly through the water hoping to fool a fish into snatching your bait. On your favorite social media site, create a new user. Your profile avatar will be a photo or drawing of Orlando Jones. Your user name will be evocative of “Orlando Jones.” Now, masquerading as Orlando Jones, troll for–and hook–at least 400 followers.
— Orlando Jones (@orlandojonesrly) August 3, 2014